We Are The Ground Up
Founded in 2010, The Ground Up (TGU) began with a simple goal: to supply the industry with the finest quality mulches and soils. Over the years, that mission has evolved into a full-scale operation rooted in sustainability, innovation, and excellence. Today, we’re proud to manufacture premium mulches, soils, and compost designed for performance and environmental responsibility. Our philosophy is simple: produce the highest-performing products at a market-competitive price while maintaining an unwavering commitment to environmental stewardship.
At TGU, we transform green vegetative waste into nutrient-rich mulches and soils, keeping thousands of tons of material out of landfills every year. Beyond manufacturing, we also operate a wholesale nursery and a state-of-the-art packaging facility, allowing us to serve contractors, garden centers, municipalities, homeowners, and plant enthusiasts across Texas. We believe in building lasting relationships, linking professionals within the green industry, and supporting everyone from co-ops and small-scale farmers to DIY gardeners. Our success is rooted in integrity, consistency, and a promise to always overdeliver. The Ground Up is where quality products and sustainable practices grow together.
Our Team
TGU is made up of Professionals who are passionate about the industry, our products, and providing optimum customer care. We have buyers who can source just about anything you are looking for. We have blending operators who can blend boutique soils for special applications and we have staff who will cater all your product needs for landscaping installations. Our sales team is knowledgeable and customer-centric, they believe in delivering the highest level of service each and every time. We come from multiple backgrounds, but share one thing in common, our enthusiasm for TGU and passion for our industry.
SALES & MANAGEMENT:
Isaac Rivas | General Manager – 832.972.6044 – Isaac.Rivas@thegroundup.com
Sam Riner | Asst. Sales Manager – 832.491.8518 – Sam.Riner@thegroundup.com
Josh Toribio | Windfern Site Manager – 832.247.2574 – Joshua.Toribio@thegroundup.com
Luis Rodriguez | Westpark Site Manager – 832.206.7668 – Luis.Rodriguez@thegroundup.com
Kassandra Ramirez | Westpark Asst. Site Manager – 281.676.7816 – Kassandra.Ramirez@thegroundup.com
Aaron Brechter | Brittmoore Site/Nursery Manager – 281.841.5061 – Aaron.Brechter@thegroundup.com
Amber Martinez | Sales – 832.849.9129 – Amber.Martinez@thegroundup.com
Virginia Gray | Sales & Nursery Specialist – 346.424.7488 – Virginia.Gray@thegroundup.com
JJ Ortiz | Stone – 346.508.6308 – Juan.Ortiz@thegroundup.com
NURSERY CONTACTS:
Aaron Brechter | Nursery Manager | Brittmoore – 281.841.5061 – Aaron.Brechter@thegroundup.com
Avery Schroeder | Nursery Assistant Manager – 832.358.1750 – Avery.Schroeder@thegroundup.com
Melody Wilson | Senior Nursery Buyer l Brittmoore – 281.640.4464 – Melody.Wilson@thegroundup.com
Rigo Ramirez | Hard Goods & Bulk Material Purchaser – 281.500.0401 – Rigo.Ramirez@thegroundup.com
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